Archives for posts with tag: Travis Alber

We (Aaron Miller and Travis Alber) just contributed a chapter to Book: A Futurist’s Manifesto – Collections from the Bleeding Edge of Publishing. The digital book is being released by O’Reilly in three parts. Our chapter, which appears in Part 2, comes out today!

You can buy a digital copy now, and get an update when the rest is released. You can also check it out and discuss the book in-progress on Hugh McGuire’s site, Pressbooks, right now. The entire book (including a print version) comes out later this Spring.

Check out our chapter in Book: A Futurist's Manifesto

Book: A Futurist's Manifesto

Our chapter “Above the Silos, Reading in the Age of Mechanical Barriers” is part philosophy, part social reading, part internet history, and part technology. We think it’s a good blend of what we built, what we learned about social reading, and where it’s headed next.

Here’s an excerpt from the chapter introduction.

…We think there is a very simple but profound answer to the question of why people read books: people read books to make connections. This can be considered at a cognitive level, through simple, repetitive pattern recognition, or at a conceptual, spiritual level. Either way, the basic work of the reader’s mind is to make connections, and the basic mode of higher thought is to exist both in and out of the physical world for a bit, drawing lines between the two.

In any written work, there is a cognitive process of connection-making which makes up the act of reading itself: glyphs form letters, letters connect into words, words into phrases and sentences, sentences into paragraphs, paragraphs into a sense of semantic completion. As we read, we progress through linear rhythms of pattern recognition even as we gain higher understanding of an author’s argument, a character’s motivation, or a historical event. By connecting very small patterns together into larger ones, we connect concepts back to the real world around us, to real people and places. The pattern-recognition part can be thought of as a linear progression, necessary grunt-work for the brain to get at the concepts. However, the tangential connections we make are the ones that matter to us — and they’re the reward which is so hard to get to for those who have trouble with the mechanical work of processing the words and sentences. We may even make many unintended connections along the way, and sometimes it’s those surprises that keep us going. From a description of a road on a summer day, we might recall a bike ride from our youth. From a listing of facts about milk, we might be startled by a sudden craving for ice cream. Perhaps during an introspective passage about spirituality, we look up from the page to see our future spouse for the first time.

A book and its patterns, and the place we sit reading it, and the person we fall in love with, can become forever tied together. It is at this level that reading interests and addicts us. We think of it as a solitary act, but it’s often the connections we make back to the real world that make it so rewarding. These connections are sometimes even more interesting when made across larger gulfs. Fake worlds, or extinct ones, can interest us more than the one we live in. We’re fascinated by fictional characters when they mimic or reflect real personalities. Even the most outlandish science fiction can be interesting in this way, because of the allegory, or the grand sense of scale that crisply dramatizes contemporary issues, or the parallels we can make between even the most alien worlds and our own. It’s these very large, meaningful connections that are the ultimate goal of reading. It’s the understanding we gain, or at least feel we gain, about the world we live in, and the people we share it with, that are the deepest connections we make when we read. In that sense, it is entirely social.

Stay tuned, this is about as publishing-geeky as we can get. You might have noticed we’ve been gradually open-sourcing parts of the BookGlutton platform as time permits. We want to share some of the tools we’ve built over the last five years to encourage development of reading systems, startup-technology, and, of course, the publishing revolution (underway now!)

Aaron Miller (@vaporbook), who built the technology running BookGlutton and ReadSocial, and who is now working with NetGalley, has open-sourced the PHP ONIX Importer we use on the BookGlutton site.

GET IT HERE
BookGlutton PHP ONIX Importer
https://github.com/Vaporbook/POI-PHP-ONIX-Importer

WHAT IS ONIX?
Most people probably haven’t heard of ONIX (ONline Information eXchange). ONIX uses XML to process metadata for book publishers. If you’re a publisher that wants to deliver all your titles and associated metadata (title, author, publishing date, price, cover image, etc.), you push it out in an ONIX feed for the retailer to pick up. There are a lot of variations on this — every publisher formats their ONIX feed differently, and they change them at will.

WHAT DOES BOOKGLUTTON’S PHP ONIX IMPORTER DO?
The PHP ONIX Importer is an easy way to import any kind of ONIX and make it available as JSON data structures. JSON interfaces well with web applications and can be served directly from Web APIs and consumed by various kinds of Web clients without depending on other libraries. It’s a small tug, but it gets publishing a bit closer to the web, so we can easily use vital metadata about book products.

WHY IS THIS GOOD?
We attended the Books in Browsers 2011 Conference at the Internet Archive and saw that people are speedily moving toward the web for reading experiences, publishing platforms, book catalogs and reading recommendations. This code will help some of those endeavors get a head start. The BookGlutton PHP ONIX Importer moves the conversation forward, because it is:

  • Based on the most widely proliferated and supported languages of web applications: PHP
  • Timely in the age of HTML 5 where JSON-interchange is replacing XML
  • Compatible with widely used CMS systems such as Drupal and WordPress
  • Battle tested in production on the BookGlutton.com site for several years

AARON MILLER’S OTHER OPEN SOURCE TOOLS
You can find some of Aaron’s other work on github under vaporbook. A lot of it has had a good workout on BookGlutton.com. He’s also involved with the National Information Standards Organization (NISO) and its Standards Development for E-Book Annotation Sharing and Social Reading committee. Here’s some of Aaron Miller’s other open source code:

We’ve been doing the ebook thing for five years now. A veritable flash-in-the-pan for the publishing world. But like dog years, web years fly by at an accelerated rate. Five years is a lifetime in web-years. Five years should really get you fifteen years of street cred.

We’ve learned a lot. About building communities. Running destination sites. Integrating with publishing workflows. Reaching out to third party systems. Pulling content in from other sites. Creating online reading systems. Making people happy. This has all been a valuable, powerful, (sometimes painful) learning experience. But when we sat down and thought about what we really know, we know the most about Social, with a capital “S.” We know what people will and won’t use (which is not to say that we can’t be surprised). We know how baggage from other web communities figures in to people’s expectations for a digital reading system. We know what types of behaviors people bring with them from the print world, and what they really miss when they switch back to it from digital. We know about user experience, and the compromises that sometimes need to made of it in terms of schedule and technology. We know all about user-funnels, stickiness, and a whole host of other concepts that figure prominently into the digital publishing world, whether or not publishers realize it. But when it comes right down to it, we decided we should focus on what we really know. What we’re passionate about.

ReadSocial is launching soon.

Photo Attribution: Will Clayton

Happy Birthday, BookGlutton! You were but a glimmer in our eye in Fall of 2006. A few months later, when the two of us started working on you full time (Jan 07), we knew we were doing something exciting – after all, who had heard of social reading then? In the last four years we’ve built a lot. We’ve seen the industry change right before our eyes. We were in private beta when the Kindle came out. The iPhone was brand new. We were early.

Looking at things from a startup perspective, early isn’t always positive. In truth, we would have done better to build less and start later – but then we wouldn’t have experimented as much. We spent a lot of time building for laptops, wishing tablets would finally happen. We had to build our own social network from the ground up because Facebook didn’t have an API (and then pivot when it did). And we had very little to base our interface on…so we made most of the user experience up as we went along.

What we built at BookGlutton includes:

BookGlutton grew to become a huge system, and has given us plenty of opportunities to geek out. Our initial plan was clear: we just set out to build a reading system with social features. As we moved through the process we found that, to do this, we needed to build a social network to use it…and then a publisher’s system, a content repository, etc. Not everything we built has been a resounding success, but we have learned about all the different aspects of digital publishing and where it intersects with the web in unique ways. Buy us a beer sometime…we can talk about it for hours!

    Over the years we’ve seen some cool uses of the site:

  • People in Iceland embedding Dracula with BookGlutton’s widget and reading it together.
  • Teachers in Phoenix using BookGlutton to teach English as a Second Language (ESL).
  • Japanese classrooms using it to read Jane Austen.
  • Grandparents forming groups with grandkids and leaving them notes.
  • NYU students logging on at midnight to meet as a class to prepare for class.
  • Authors embedding the BookGlutton widget on their websites and leaving comments inside for their readers.
  • Soldiers using it to read with people back home.

It’s been a good ride. We recently launched a new user-funnel with some social gaming aspects and tight Facebook integration (yes, I should send a newsletter out about it). With ebooks taking off, more people are starting to see things our way. We’re excited to see where that leads us next. Aaron and I have launched a separate endeavor, ReadSocial, which brings what we’ve learned about social reading to other reading systems. BookGlutton still has great things in store…

Thanks to all the people who’ve used and supported BookGlutton over the years!

-Travis
travis at bookglutton dot com

Aaron’s presentation at Books in Browsers had 3 fundamental points, and 2 product announcements, so I’d say he pulled his weight among the heavies of publishing present at the Internet Archive last week. It was an impressive guest list, and in truth we were honored to be presenting. His presentation, The World Wide Web (of Books?), is embedded below. I felt these were the three most important concepts:

  • The future requires a new kind of publisher, the Cloud Publisher, who asks “What else can we charge for?” This is a common way for people with web-development backgrounds to approach new markets – what can we create a market for using new technology? Think Foursquare. Think Twitter. It particularly makes sense when facing the Gorgon of online publishing and distribution.
  • Communities are different than Audiences. The ideal community for a book may not align with its current audience. This explains why some retail chains can’t make the jump to community, and why communities are best built from the ground up. This will be a blog post in itself, but it’s worth mentioning here.
  • There are many layers that will live on top of social books, including the metadata layer, hyperlinked layer, and, you guessed it, the social layer.

-Travis Alber

As a designer, you conceive your design with the core values of a project in mind; you strive to reflect the ideas and feelings behind it. Contrary to that, the first lesson in web development is always separate your design from your code. It’s important that projects be flexible. A myriad number of screen sizes and devices mean the “presentation layer” should be designed to change, particularly when you use web technology. Moreover, partnerships will impact your design.

Aaron and I have been making websites for 15 years, so we get that. Most people don’t know it, but what we’ve built at BookGlutton is flexible in many ways. Easiest to change is the look and feel. Over the years we’ve had a number of conversations about offering our “BookClub in a Can,” the ability to export the social experience to other sites, so they can curate their own book clubs. Business considerations and content deals ultimately kept these projects from launching, and BookGlutton remained a destination site. But it’s fascinating to see how associating the reading experience with a different brand affects your relationship to it.

ANSWERBAG

ANSWERBAG

GOODREADS

Skinning the Reader takes almost no time at all. However, it changes the experience significantly. The Reader takes on the trappings of that community.

TOR

ELLE

All the mockups listed here preserved the buttons and layout, but even that can change. It makes for interesting consideration. Sometimes these mockups were presented in meetings; sometimes the discussion ended prematurely. See more skins, as well as the original BookGlutton design on Flickr.

A good reason to go digital?

Bed Bugs at the NY Public Library

I moved to NYC four months ago, and not a week goes by without a warning about the bed bug epidemic. Beware movie theaters! Avoid used-book stores! Leave abandoned furniture where it lies! I hear all these warnings, and I often think of the library.

I’m a library person. Growing up, I spent rainy Saturdays wandering the poorly lit stacks of vintage sci-fi. I loved it. When I was planning my move, I specifically thought about the New York Public Library. I imagined myself beating the summer heat in a cool corner, flipping though a book I surreptitiously happened upon.

With all the hype, I haven’t visited the library at all. It’s a shame. I’m sure the library is doing everything it can to combat the outbreak. Maybe all my information is hearsay and conjecture. Either way, considering my options has made me aware of one benefit digital books have over their print counterparts: they’re bug-free. (Well, at least the infectious-kind.)

One last note: since I work in the start-up world, I’m obligated to break my moratorium on movie theaters this weekend, in order to see The Social Network (even if I have to stand up the whole time). I’d imagine the library is only a matter of time.

Great news! BookGlutton has been named a Webby Award Honoree in the Community Category. They tell us out of a whopping 10,000 entries submitted to the 14th Annual Webby Awards, less than 15% are awarded the status of Official Honoree. Entries came from all 50 states and over 60 countries worldwide. It’s a big deal, and we’re humbled by it. Moreover, there are only two book sites listed this year – our partner Goodreads is the only other one we found. Represent!

This isn’t the first time BG has gotten a little Webby Love. In 2008 we were a bona fide finalist in the same Category (Community), against some of the heavyweights that are up there again: Flickr and COLOURlovers. We wrote about it here and here.

What else can we say, except THANK YOU! to our USERS and the folks at the WEBBYS.

Our own Travis Alber, co-founder of BookGlutton.com, had a chance to talk to Kat Meyer for her series The Digitizers. She adds her two cents on the ebook market, digital book design, the epub format and BookGlutton’s plans for the future. Check it out on Teleread!

Both Travis and Aaron sat on the panel of Building a Better Web-Based Book last week at the Tools of Change Conference 2009. It was a great panel, with CJ Rayhill of Safari Books Online, Liza Daly of Threepenny Press, Ben Vershbow of the New York Public Library and Dave Gray of XPLANE. We talked about the social, aesthetic and technical challenges of reading online — Aaron and I were particularly concerned about the fact that books must continue be visually appealing and community-based, even online.

Watch the video here.

Follow

Get every new post delivered to your Inbox.

Join 1,180 other followers