Archives for posts with tag: Aaron Miller

We (Aaron Miller and Travis Alber) just contributed a chapter to Book: A Futurist’s Manifesto – Collections from the Bleeding Edge of Publishing. The digital book is being released by O’Reilly in three parts. Our chapter, which appears in Part 2, comes out today!

You can buy a digital copy now, and get an update when the rest is released. You can also check it out and discuss the book in-progress on Hugh McGuire’s site, Pressbooks, right now. The entire book (including a print version) comes out later this Spring.

Check out our chapter in Book: A Futurist's Manifesto

Book: A Futurist's Manifesto

Our chapter “Above the Silos, Reading in the Age of Mechanical Barriers” is part philosophy, part social reading, part internet history, and part technology. We think it’s a good blend of what we built, what we learned about social reading, and where it’s headed next.

Here’s an excerpt from the chapter introduction.

…We think there is a very simple but profound answer to the question of why people read books: people read books to make connections. This can be considered at a cognitive level, through simple, repetitive pattern recognition, or at a conceptual, spiritual level. Either way, the basic work of the reader’s mind is to make connections, and the basic mode of higher thought is to exist both in and out of the physical world for a bit, drawing lines between the two.

In any written work, there is a cognitive process of connection-making which makes up the act of reading itself: glyphs form letters, letters connect into words, words into phrases and sentences, sentences into paragraphs, paragraphs into a sense of semantic completion. As we read, we progress through linear rhythms of pattern recognition even as we gain higher understanding of an author’s argument, a character’s motivation, or a historical event. By connecting very small patterns together into larger ones, we connect concepts back to the real world around us, to real people and places. The pattern-recognition part can be thought of as a linear progression, necessary grunt-work for the brain to get at the concepts. However, the tangential connections we make are the ones that matter to us — and they’re the reward which is so hard to get to for those who have trouble with the mechanical work of processing the words and sentences. We may even make many unintended connections along the way, and sometimes it’s those surprises that keep us going. From a description of a road on a summer day, we might recall a bike ride from our youth. From a listing of facts about milk, we might be startled by a sudden craving for ice cream. Perhaps during an introspective passage about spirituality, we look up from the page to see our future spouse for the first time.

A book and its patterns, and the place we sit reading it, and the person we fall in love with, can become forever tied together. It is at this level that reading interests and addicts us. We think of it as a solitary act, but it’s often the connections we make back to the real world that make it so rewarding. These connections are sometimes even more interesting when made across larger gulfs. Fake worlds, or extinct ones, can interest us more than the one we live in. We’re fascinated by fictional characters when they mimic or reflect real personalities. Even the most outlandish science fiction can be interesting in this way, because of the allegory, or the grand sense of scale that crisply dramatizes contemporary issues, or the parallels we can make between even the most alien worlds and our own. It’s these very large, meaningful connections that are the ultimate goal of reading. It’s the understanding we gain, or at least feel we gain, about the world we live in, and the people we share it with, that are the deepest connections we make when we read. In that sense, it is entirely social.

Stay tuned, this is about as publishing-geeky as we can get. You might have noticed we’ve been gradually open-sourcing parts of the BookGlutton platform as time permits. We want to share some of the tools we’ve built over the last five years to encourage development of reading systems, startup-technology, and, of course, the publishing revolution (underway now!)

Aaron Miller (@vaporbook), who built the technology running BookGlutton and ReadSocial, and who is now working with NetGalley, has open-sourced the PHP ONIX Importer we use on the BookGlutton site.

GET IT HERE
BookGlutton PHP ONIX Importer
https://github.com/Vaporbook/POI-PHP-ONIX-Importer

WHAT IS ONIX?
Most people probably haven’t heard of ONIX (ONline Information eXchange). ONIX uses XML to process metadata for book publishers. If you’re a publisher that wants to deliver all your titles and associated metadata (title, author, publishing date, price, cover image, etc.), you push it out in an ONIX feed for the retailer to pick up. There are a lot of variations on this — every publisher formats their ONIX feed differently, and they change them at will.

WHAT DOES BOOKGLUTTON’S PHP ONIX IMPORTER DO?
The PHP ONIX Importer is an easy way to import any kind of ONIX and make it available as JSON data structures. JSON interfaces well with web applications and can be served directly from Web APIs and consumed by various kinds of Web clients without depending on other libraries. It’s a small tug, but it gets publishing a bit closer to the web, so we can easily use vital metadata about book products.

WHY IS THIS GOOD?
We attended the Books in Browsers 2011 Conference at the Internet Archive and saw that people are speedily moving toward the web for reading experiences, publishing platforms, book catalogs and reading recommendations. This code will help some of those endeavors get a head start. The BookGlutton PHP ONIX Importer moves the conversation forward, because it is:

  • Based on the most widely proliferated and supported languages of web applications: PHP
  • Timely in the age of HTML 5 where JSON-interchange is replacing XML
  • Compatible with widely used CMS systems such as Drupal and WordPress
  • Battle tested in production on the BookGlutton.com site for several years

AARON MILLER’S OTHER OPEN SOURCE TOOLS
You can find some of Aaron’s other work on github under vaporbook. A lot of it has had a good workout on BookGlutton.com. He’s also involved with the National Information Standards Organization (NISO) and its Standards Development for E-Book Annotation Sharing and Social Reading committee. Here’s some of Aaron Miller’s other open source code:

Photo Attribution: Will Clayton

Happy Birthday, BookGlutton! You were but a glimmer in our eye in Fall of 2006. A few months later, when the two of us started working on you full time (Jan 07), we knew we were doing something exciting – after all, who had heard of social reading then? In the last four years we’ve built a lot. We’ve seen the industry change right before our eyes. We were in private beta when the Kindle came out. The iPhone was brand new. We were early.

Looking at things from a startup perspective, early isn’t always positive. In truth, we would have done better to build less and start later – but then we wouldn’t have experimented as much. We spent a lot of time building for laptops, wishing tablets would finally happen. We had to build our own social network from the ground up because Facebook didn’t have an API (and then pivot when it did). And we had very little to base our interface on…so we made most of the user experience up as we went along.

What we built at BookGlutton includes:

BookGlutton grew to become a huge system, and has given us plenty of opportunities to geek out. Our initial plan was clear: we just set out to build a reading system with social features. As we moved through the process we found that, to do this, we needed to build a social network to use it…and then a publisher’s system, a content repository, etc. Not everything we built has been a resounding success, but we have learned about all the different aspects of digital publishing and where it intersects with the web in unique ways. Buy us a beer sometime…we can talk about it for hours!

    Over the years we’ve seen some cool uses of the site:

  • People in Iceland embedding Dracula with BookGlutton’s widget and reading it together.
  • Teachers in Phoenix using BookGlutton to teach English as a Second Language (ESL).
  • Japanese classrooms using it to read Jane Austen.
  • Grandparents forming groups with grandkids and leaving them notes.
  • NYU students logging on at midnight to meet as a class to prepare for class.
  • Authors embedding the BookGlutton widget on their websites and leaving comments inside for their readers.
  • Soldiers using it to read with people back home.

It’s been a good ride. We recently launched a new user-funnel with some social gaming aspects and tight Facebook integration (yes, I should send a newsletter out about it). With ebooks taking off, more people are starting to see things our way. We’re excited to see where that leads us next. Aaron and I have launched a separate endeavor, ReadSocial, which brings what we’ve learned about social reading to other reading systems. BookGlutton still has great things in store…

Thanks to all the people who’ve used and supported BookGlutton over the years!

-Travis
travis at bookglutton dot com

Aaron’s presentation at Books in Browsers had 3 fundamental points, and 2 product announcements, so I’d say he pulled his weight among the heavies of publishing present at the Internet Archive last week. It was an impressive guest list, and in truth we were honored to be presenting. His presentation, The World Wide Web (of Books?), is embedded below. I felt these were the three most important concepts:

  • The future requires a new kind of publisher, the Cloud Publisher, who asks “What else can we charge for?” This is a common way for people with web-development backgrounds to approach new markets – what can we create a market for using new technology? Think Foursquare. Think Twitter. It particularly makes sense when facing the Gorgon of online publishing and distribution.
  • Communities are different than Audiences. The ideal community for a book may not align with its current audience. This explains why some retail chains can’t make the jump to community, and why communities are best built from the ground up. This will be a blog post in itself, but it’s worth mentioning here.
  • There are many layers that will live on top of social books, including the metadata layer, hyperlinked layer, and, you guessed it, the social layer.

-Travis Alber

Rueda Bench

Sitting in Union Square Park this morning, watching as drops from yesterday’s deluge were made into rain again by breezes in the canopy, catching the sunlight as they fell, I tried to resist the urge to look to the bench at my left, where some guy seemed to want everyone to know how much fun he was having with his music. “Oh yeah!” he kept exclaiming, “CCR! Creedence Clearwater. Born on the Bayou.” And started bobbing and making guttural noises which sounded not quite like the bass line and rhythm of that song.

I really just wanted to watch the shining drops that kept falling in the center of the park whenever a breeze came up, but he kept exclaiming louder, and soon all I could focus on was his aggressive enthusiasm for music I couldn’t hear.

I thought, if I shift to the far end of my bench to give him some distance, he might calm down. But this action seemed to encourage him.

Whenever you encounter someone like this in New York, you run through a threat assessment first. Might they stab you? Are their hands empty? Do they look capable of strangling someone? I ran through the possibilities in my head, medicalizing his behavior, coming to all kinds of rational conclusions as to what might ail him, leaning toward something typically harmless like Asperger’s, and finally, as he burst out with an even louder “CCR! Oh yeah, I can’t believe I’m listening to Rock N Roll Music,” and as I looked across at a man in commando garb, doing boxing routines, and another man, mostly toothless, pouring a beer into a plastic cup he’d pulled from the recycling, I thought, “Oh yeah. Oh yeah is right. They’re all just maniacs.”

It’s never wrong when you find yourself surrounded by maniacs to ask yourself what exactly you’re doing in the same place at the same time. The truth is, I was sitting there obsessing, in my own way, on the idea that has consumed us for four-and-a-half years now, that the act of picking up a book to read is an important event that implicitly connects you to the other readers of that book AT THAT MOMENT. At its most far out, the notion that no matter how obscure the book, that finally we might have an efficient way to know that we’re not alone in sitting down to read it, that the connection may now be made explicit, whether we take action through it, or simply become aware of it via, say, the arrival ding of another reader. At the very least, we should be able to ANNOUNCE it in some way, if we want. Don’t call it a “check-in,” or you’ll get immediate backlash from people, at least in this city. Whatever we decide to call it — paragraph ping, book ack, page status — it’s that moment when you let your circle of trusted connections know that you’re engaging with something permanent. After all, books have the same kind of permanence that locations do, even though their actual locations move around. Their interiors are worlds in themselves, full of solid reference points that change either very little or not at all. If you check into the third paragraph of a chapter of Faulkner, it’s as likely to change as a particular piece of bedrock in Central Park. Conversely, twenty years from now, what good is it to know that you checked into your local Starbucks?

Maniacs exaggerate simple truths about human nature. There’s a part of us, when we engage with something we like — whether it’s queueing up CCR or Kanye, or opening a copy of Go Tell It On The Mountain or Song of Myself or the Bible — that rejoices in the idea of having other people know. No one can say that they have never, when listening to music or looking at art or reading a great story, thought to themselves “Oh yeah! I can’t believe I’m experiencing this! I want people to understand that this experience is worth having!”

This is normal. Otherwise, these things wouldn’t move us in the first place.

I don’t know why I’ve become so intent on this idea, but I’m probably going to keep struggling with it until I get it right. And I’m well aware that in the last three years, everyone else has become interested in it, and there are plenty of implementations of things that attempt to make this idea reality. But I haven’t yet seen one that gets it right. Even my own. I wish I could convey it better with words, but I think the only expression of this that will open people’s eyes is actual execution and delivery.

Add this into the mix as one more theory on the future of the Book. Following the evolution of current distribution channels along to an interesting and somewhat sustainable outcome, and forgetting the notion that printed paper pages will somehow endure, let’s suppose that “bird books” and landlocked books continue to exist in harmony, except with landlocked books being essentially shells of what we think of as paper books.

Propelled along by Moore’s Law, the landlocked book sheds its paper interior, which is also the bulk that makes it so costly to ship and produce, and gains instead a slim flat panel display, mounted on a cardboard structure to give it a certain width. This may be the day such a display becomes cheaper to produce than its packaging — 7 cents, to be inexact.

The system contained on the chip in such a device is harder to predict. Perhaps it will be KindleOS, or iPhoneOS, or Android. It doesn’t matter to anyone, because you won’t download other books onto it, or jump on the web, or even be online. It will be engineered to deal with one specific book. If that book has video, it will be compiled to handle that, or if it needs to pull in web feeds, it will have basic network capability. Etcetera.

The binding, hard cover, and jacket will look and feel just exactly as book readers would expect it to look — and no print book designers will be harmed in this evolution, they will all just become jacket designers. The thickness of the packaging will even allow for a spine, so you can continue to clutter your shelves with these shiny objects, and when you want to read, select your title by looking at spines, pull one out and sit down and read in your cozy chair just as if you were reading an old fashioned print book, sans Kindle, sans iPad, sans anything that remotely feels like a “device.”

So the Holdout Theory posits that, since publishers and hardware manufacturers both have enough vested interest in distribution methods they already understand, rather than ones they can’t seem to figure out, that creating a future like this is a matter of deliberately holding back the evolution of the ethereal, un-landlocked, “bird book” in favor of one that ships and sits on retail shelves and feels like an object and not an intangible bunch of data.

I have to admit, it’s not too bleak a picture, to imagine that one day we will have both the iTunes or the Netflix of digital books as well as an option to buy something very object-like, even if it’s just a package with a machine inside. After all, it’s working pretty well for software manufacturers.

Those who follow the tech world probably spent yesterday afternoon anticipating the big announcement at Twitter, which turned out to be a few new features, slightly different UI, and a bunch of improvements on the back end that no one can really see.

Ninety million tweets a day is nothing to cough at, but it’s no surprise we’re seeing major feature-convergence between Twitter and Facebook. The one thing in common seems to be the experience of sharing and talking about media. From links to videos to pictures, anything and everything we come across online can now have a near real-time stream of global conversation associated with it. Except books.

Twitter got on this trend by adding a pane on the right hand side of the tweet stream where embedded media can be viewed without ever leaving the site or missing new posts to the stream itself. The only thing missing, which most tech people probably don’t notice or care about, is books. You can see excerpts from articles and web pages, or watch videos pulled in from YouTube, or see shared images, but it seems odd that one of our most interesting, vibrant and compelling forms of media is missing. Why can’t we embed an excerpt from a book in our tweets, and have it display in the right hand pane for our associates to comment on? What do we blame for this omission? Lack of user demand? DRM? Formats? Lack of available content?

It’s not true that book content is lacking online. Amazon’s Look Inside preview, Google Books, Feedbooks, the list of sites with full and partial books available in browsers goes on. And plenty of small technology companies (like us) are making books fully integrated with the Web, giving each paragraph its own URL. Smart people have built software that unpacks and renders Epub files right in the browser. Epub itself is an encapsulation of Web technology. So why should books lag so pitifully far behind other forms of media, to the point that they’re completely ignored by one of the most important communication tools we’ve invented in recent years?

People may not know that they want book content to be seamlessly integrated with the rest of the Web, but once it’s there, they’ll see a new dimension to what the Web actually can be, and they’ll never want it to go away. The permanence of books is something entirely fresh among the billions of temporary URLs meant to last only a short time. How useful it would be to allow them to start accruing social capital in the form of Twitter and Facebook discussions, the way we’re already doing with other forms of media! That kind of data, built up over time, will stay relevant much longer than the latest Tweet stream about the latest YouTube meme.

The answer seems to require an entire book to explain. My gut feeling, after having struggled through discussions with publishers, is that not enough important authors, agents, and publishers want to see this happen. They see no value in it, and are simply afraid of the consequences. Publishing is an old and powerful empire in decline, and stupidity reigns supreme among the top decision makers. Couple that with a willful ignorance and contempt of Web technology, and you have a deliberate sabotage of an almost perfect container for human thought, while in the meantime other media and technology advance in step to further the irrelevance of our beloved Book.

It’s quite possible that we’ll see, over the next fifty years, a strain of thinking we could call “Web thought” overtake what might be called “Book thought,” eventually eliminating it completely. The idea that any work created by an individual needs to be monumental and self-contained is already under attack, and generations to come might consider it a fairly primitive concept worth ignoring in the name of progress. Some people, especially among Web-savvy communities, already think this way.

Someday the majority of authors might simply consider themselves “Web authors” who don’t want to be contained and aren’t concerned with the permanence of their own work as much as they are concerned about making a lasting contribution to the hive. As an aspiring author myself who has completed many short stories, two novels, and other works I consider things that stand on their own, attributable only to me, and as a reader who appreciates great writing that also stands on its own, I don’t want to see this happen, and I think I speak for a lot of people on that point. But as a technically savvy person, a programmer and web designer, I see it happening already. And I see it manifested in the rapid advance of companies like Facebook and Twitter. Ultimately, I think the responsibility falls into the hands of the users of these services: if they don’t see books as a potentially vital and important part of the Web, the Web will replace them with something else. And if publishers continue to assert that books can remain relevant while disconnected from the rest of the flow of human thought, discourse and experience, then they too will be replaced.

To download the Web and put it into an e-book file, you’d need to download some 550 billion documents. You’d need authorization for all of those, since only 25 billion or so are publicly indexed. You’d need at least a 100,000-terabytes of RAM and a specialized meta-search engine that would act as both a table of contents and index.

You’d need a reading system that could support many different content types, beyond even what a standard browser supports. Some kind of e-book operating system would be in order, something that combined all the capabilities of Unix, Windows and Mac OS X into a web browser interface.

And you’d need bandwidth. Anything that took slower than a week to download all 91,000 terabytes would be too slow. Everything would have radically changed by then, and you’d have to re-download it.

Until we get the technology to do that, it’s safe to say that the Web is not an e-book. It’s something different than a book altogether. But I think it’s also safe to say that books are still excellent vehicles for the kind of things we find on the web. Just as a photograph is a record of a moment in time, full of information that probably changed and shifted the split second after it was taken, a book is a container that creates permanent value from impermanent data.

It’s nice to think of the Web as an entity that strengthens its connections over time, builds permanence within its constantly changing layers, takes its own photographs. But the nature of interdependence and constantly shifting connections makes it a poor medium to capture itself.

This is why books, even as they become more dependent on the Web, will benefit from their encapsulation and fixity. Books could become the perfect snapshots of the Web.

A browser’s cache, something like a book, ends up storing a variety of documents that, in total, represent pathways of interest for a particular user: tours of individual sensibility through a vast maze. A digital book platform could be likewise be an editor’s tool for downloading, storing and collecting the Web. An entirely new publishing industry could spring up from culled and curated content bound together into digital editions, each connected to each other, reflective of the Web and connected to it when possible, but not fatally part of it. It would be a web of books capturing the temporal flashes most deserving of permanence.

Perhaps such an ecosystem will become the best alternative to downloading everything. Who will build a tool to make it happen?

There’s a new service out there that allows anyone to send in their paper books, whole boxes of them, and get them fully digitized and OCRed, where they can then be accessed in a personal archive in a multitude of digital formats.

Doesn’t this sound great? I’ve got these old Bantam Classic paperbacks–pages yellowed, glue desiccated–and I’d love to send those in and have them forever as files in the cloud, transferrable to any device I want. There’s something inviting about shipping out all that silverfish food and a week later seeing it pop up in the cloud.

The only problem is that this service is not for consumers, it’s for publishers. And it’s not likely that Google will offer it to us, ever. The likely outcome will be that eventually every mouldering tome in our decrepit paper collections will already have been scanned and available — and we’ll have to pay for it again to get it that way. We’ll still have all this decaying paper and not know exactly what to do with it.

If there was any sense in the publishing industry at all, there would be some big publisher or distributor who marketed permanent backups of your paper in the cloud. With all the rights, plates, and digital masters, there would be no laborious unbinding and scanning to cut into profits. And surely there are enough people feeding a $50B sector to ensure a pretty large number of lifetime subscribers. This would be a new, renewable source of revenue for thirsty giants. And unlike the pulping of newly minted titles, this would be some kind of sweet vengeance on the first sale doctrine, as used copies were destroyed and taken off secondhand markets forever.

But the problem with that scenario is that big publishing, when it comes to digital distribution, tries to force the print process and model on it, over and over.

Which is why they’re like the kid on the playground who loses a fight slowly, getting up every time and blindly trying the same moves that got him knocked down. This is despite the fact that they’re outnumbered: Google is punching them in the face while Amazon holds them and Apple gives them a wedgie, and still they don’t seem to learn. How much more milk money will be lost? How much longer do we have watch this happen?

Great news! BookGlutton has been named a Webby Award Honoree in the Community Category. They tell us out of a whopping 10,000 entries submitted to the 14th Annual Webby Awards, less than 15% are awarded the status of Official Honoree. Entries came from all 50 states and over 60 countries worldwide. It’s a big deal, and we’re humbled by it. Moreover, there are only two book sites listed this year – our partner Goodreads is the only other one we found. Represent!

This isn’t the first time BG has gotten a little Webby Love. In 2008 we were a bona fide finalist in the same Category (Community), against some of the heavyweights that are up there again: Flickr and COLOURlovers. We wrote about it here and here.

What else can we say, except THANK YOU! to our USERS and the folks at the WEBBYS.

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