Archives for category: BG News

We (Aaron Miller and Travis Alber) just contributed a chapter to Book: A Futurist’s Manifesto – Collections from the Bleeding Edge of Publishing. The digital book is being released by O’Reilly in three parts. Our chapter, which appears in Part 2, comes out today!

You can buy a digital copy now, and get an update when the rest is released. You can also check it out and discuss the book in-progress on Hugh McGuire’s site, Pressbooks, right now. The entire book (including a print version) comes out later this Spring.

Check out our chapter in Book: A Futurist's Manifesto

Book: A Futurist's Manifesto

Our chapter “Above the Silos, Reading in the Age of Mechanical Barriers” is part philosophy, part social reading, part internet history, and part technology. We think it’s a good blend of what we built, what we learned about social reading, and where it’s headed next.

Here’s an excerpt from the chapter introduction.

…We think there is a very simple but profound answer to the question of why people read books: people read books to make connections. This can be considered at a cognitive level, through simple, repetitive pattern recognition, or at a conceptual, spiritual level. Either way, the basic work of the reader’s mind is to make connections, and the basic mode of higher thought is to exist both in and out of the physical world for a bit, drawing lines between the two.

In any written work, there is a cognitive process of connection-making which makes up the act of reading itself: glyphs form letters, letters connect into words, words into phrases and sentences, sentences into paragraphs, paragraphs into a sense of semantic completion. As we read, we progress through linear rhythms of pattern recognition even as we gain higher understanding of an author’s argument, a character’s motivation, or a historical event. By connecting very small patterns together into larger ones, we connect concepts back to the real world around us, to real people and places. The pattern-recognition part can be thought of as a linear progression, necessary grunt-work for the brain to get at the concepts. However, the tangential connections we make are the ones that matter to us — and they’re the reward which is so hard to get to for those who have trouble with the mechanical work of processing the words and sentences. We may even make many unintended connections along the way, and sometimes it’s those surprises that keep us going. From a description of a road on a summer day, we might recall a bike ride from our youth. From a listing of facts about milk, we might be startled by a sudden craving for ice cream. Perhaps during an introspective passage about spirituality, we look up from the page to see our future spouse for the first time.

A book and its patterns, and the place we sit reading it, and the person we fall in love with, can become forever tied together. It is at this level that reading interests and addicts us. We think of it as a solitary act, but it’s often the connections we make back to the real world that make it so rewarding. These connections are sometimes even more interesting when made across larger gulfs. Fake worlds, or extinct ones, can interest us more than the one we live in. We’re fascinated by fictional characters when they mimic or reflect real personalities. Even the most outlandish science fiction can be interesting in this way, because of the allegory, or the grand sense of scale that crisply dramatizes contemporary issues, or the parallels we can make between even the most alien worlds and our own. It’s these very large, meaningful connections that are the ultimate goal of reading. It’s the understanding we gain, or at least feel we gain, about the world we live in, and the people we share it with, that are the deepest connections we make when we read. In that sense, it is entirely social.

Feedback Tab - Open

Feedback Tab - Open

We’ve added a feedback tab to the BookGlutton site – it’s something we’ve been meaning to do for some time, so it feels good to get it out there.

The Feedback tab just hangs out there on the right side of the screen. Act on impulse! Tell us if you run into problems on the site, right from that page. Share your suggestions for improvement. You can even automatically attach a screenshot of the page you’re on.

Every bug you track down, every recommendation you make, improves BookGlutton. Thanks for contributing to the experience.

Stay tuned, this is about as publishing-geeky as we can get. You might have noticed we’ve been gradually open-sourcing parts of the BookGlutton platform as time permits. We want to share some of the tools we’ve built over the last five years to encourage development of reading systems, startup-technology, and, of course, the publishing revolution (underway now!)

Aaron Miller (@vaporbook), who built the technology running BookGlutton and ReadSocial, and who is now working with NetGalley, has open-sourced the PHP ONIX Importer we use on the BookGlutton site.

GET IT HERE
BookGlutton PHP ONIX Importer
https://github.com/Vaporbook/POI-PHP-ONIX-Importer

WHAT IS ONIX?
Most people probably haven’t heard of ONIX (ONline Information eXchange). ONIX uses XML to process metadata for book publishers. If you’re a publisher that wants to deliver all your titles and associated metadata (title, author, publishing date, price, cover image, etc.), you push it out in an ONIX feed for the retailer to pick up. There are a lot of variations on this — every publisher formats their ONIX feed differently, and they change them at will.

WHAT DOES BOOKGLUTTON’S PHP ONIX IMPORTER DO?
The PHP ONIX Importer is an easy way to import any kind of ONIX and make it available as JSON data structures. JSON interfaces well with web applications and can be served directly from Web APIs and consumed by various kinds of Web clients without depending on other libraries. It’s a small tug, but it gets publishing a bit closer to the web, so we can easily use vital metadata about book products.

WHY IS THIS GOOD?
We attended the Books in Browsers 2011 Conference at the Internet Archive and saw that people are speedily moving toward the web for reading experiences, publishing platforms, book catalogs and reading recommendations. This code will help some of those endeavors get a head start. The BookGlutton PHP ONIX Importer moves the conversation forward, because it is:

  • Based on the most widely proliferated and supported languages of web applications: PHP
  • Timely in the age of HTML 5 where JSON-interchange is replacing XML
  • Compatible with widely used CMS systems such as Drupal and WordPress
  • Battle tested in production on the BookGlutton.com site for several years

AARON MILLER’S OTHER OPEN SOURCE TOOLS
You can find some of Aaron’s other work on github under vaporbook. A lot of it has had a good workout on BookGlutton.com. He’s also involved with the National Information Standards Organization (NISO) and its Standards Development for E-Book Annotation Sharing and Social Reading committee. Here’s some of Aaron Miller’s other open source code:

We’ve been doing the ebook thing for five years now. A veritable flash-in-the-pan for the publishing world. But like dog years, web years fly by at an accelerated rate. Five years is a lifetime in web-years. Five years should really get you fifteen years of street cred.

We’ve learned a lot. About building communities. Running destination sites. Integrating with publishing workflows. Reaching out to third party systems. Pulling content in from other sites. Creating online reading systems. Making people happy. This has all been a valuable, powerful, (sometimes painful) learning experience. But when we sat down and thought about what we really know, we know the most about Social, with a capital “S.” We know what people will and won’t use (which is not to say that we can’t be surprised). We know how baggage from other web communities figures in to people’s expectations for a digital reading system. We know what types of behaviors people bring with them from the print world, and what they really miss when they switch back to it from digital. We know about user experience, and the compromises that sometimes need to made of it in terms of schedule and technology. We know all about user-funnels, stickiness, and a whole host of other concepts that figure prominently into the digital publishing world, whether or not publishers realize it. But when it comes right down to it, we decided we should focus on what we really know. What we’re passionate about.

ReadSocial is launching soon.

They’re cutting edge. They’re techy. They’re run by the kind of people we want to drink beer with. We ♥ the Pixel Awards. If you haven’t come across them yet, here’s a snippet from their site:

Established in 2006, The Pixel Awards take a fresh look at the best on the web. We are the cutting-edge website award, annually honoring compelling sites that have shown excellence in web design and development….Any site can enter. Only 24 exceptional sites will win.

BookGlutton has made it down to the final cut – we’re 1 of the 5 finalists in Community. This also puts us in the running for the People’s Champ award. We’d be ever so pleased if you’d vote for us. It only takes a second to go to the site, find the Community option and vote for BookGlutton. You can actually vote for the People’s Champ every day through NOV 30. They’re going to tell us who won in December…and the lucky ones will get this kick*ss trophy.

Vote here >>

Aaron’s presentation at Books in Browsers had 3 fundamental points, and 2 product announcements, so I’d say he pulled his weight among the heavies of publishing present at the Internet Archive last week. It was an impressive guest list, and in truth we were honored to be presenting. His presentation, The World Wide Web (of Books?), is embedded below. I felt these were the three most important concepts:

  • The future requires a new kind of publisher, the Cloud Publisher, who asks “What else can we charge for?” This is a common way for people with web-development backgrounds to approach new markets – what can we create a market for using new technology? Think Foursquare. Think Twitter. It particularly makes sense when facing the Gorgon of online publishing and distribution.
  • Communities are different than Audiences. The ideal community for a book may not align with its current audience. This explains why some retail chains can’t make the jump to community, and why communities are best built from the ground up. This will be a blog post in itself, but it’s worth mentioning here.
  • There are many layers that will live on top of social books, including the metadata layer, hyperlinked layer, and, you guessed it, the social layer.

-Travis Alber

August BookGlutton Newsletter

If you missed our August newsletter, read it here. We recently moved our office to NYC, which is inspirational, practical, and down right fun. You can now find us at DogPatch Labs, near Union Square. We’re looking for partners who want to add social reading to their content (or socially-read content to their site). So contact us.

BookGlutton's New Home

It ain’t Christmas but it might feel like it over at BookGlutton HQ: all through the month of April, the large square ads on BookGlutton.com are HALF OFF! It’s a great deal. You send us a 250 x 250 image or, heck, we’ll even design it for you, and then in under 48 hours it’s in the site ad rotation.

If you are a writer or publisher this is a great opportunity to target real readers. Announce an upcoming book, link to your author site, point to your blog – there are many options. Here’s the Standard Ad size:

What does an ad cost?

1 month = $100 $50
3 months = $250 $125

Can you give me more info about BookGlutton?

Sure. BookGlutton Factoids:

  • Ads appear on the book detail pages
  • About 140,000 people visit the site a month
  • Most traffic comes from North America, Europe, Russia and Australia, but there isn’t a country that doesn’t show up

For more information or to sign up, check out our ad page, or get to it at any time under “Advertise” in the footer.

We’ve tricked out the BookGlutton content feed for Stanza! Check it out on your iPhone by downloading the Stanza App and going to Online Catalog > Books from BookGlutton.

Drilling down through the catalog to a Book Detail Page shows off the new design. Now you can tell how many times the book has been read on BookGlutton (Opens) and how many people have checked out the Detail Page on BookGlutton.com (Views). We also touched up the design to have more emphasis on cover art.

Scroll down to get detailed information, like a longer description, as well as the option to jump out to the BookGlutton.com mobile site. It opens in Safari, right inside Stanza! If, on the off chance, a publisher hasn’t cleared something for download, you can still access it inside Stanza – it just opens it via the mobile site right here. For most books, Stanza’s built in functionality is the norm, though, and you can download the title, just like you always have.

The new catalog arrangement now has the ability to find books by Publisher, as well as by Catalog. “Catalog?” you ask? Well, yes. The Unbound Reader on BookGlutton.com allows you to import from additional catalogs, so you can now do that here as well. Moreover, the Genres now match what you see on the BookGlutton site.

Finally, don’t forget the Surprise Me link!

Miss the January Newsletter? Read it HERE. Last month we introduced the mobile site, as well as updated you on recent press happenings, new books and helper videos.

Follow

Get every new post delivered to your Inbox.

Join 1,180 other followers